The other main attraction continues to be the Studio Tour, a nearly 1-hour guided tram ride around the company's 420 acres that's "hosted" (via video screen) by Jimmy Fallon. The big addition is The Wizarding World of Harry Potter-Hogsmeade Village, a very close facsimile of the version in Orlando that includes the blockbuster Harry Potter and the Forbidden Journey ride and all the Butterbeer your care to buy. By integrating shows and rides with behind-the-scenes presentations on moviemaking, Universal created a new genre of theme park, stimulating a number of clone and competitor parks. The concept worked: Today Universal is more than just one of the largest movie studios in the world-it's one of the largest theme parks as well. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.Believing that filmmaking itself is a bona fide attraction, Universal Studios began offering tours to the public in 1964. Movie will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The IMAX release of The Super Mario Bros. The film will be co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures. The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. Directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Illuminations’s Minions: The Rise of Gru), the film stars Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, Keegan-Michael Key as Toad, Seth Rogen as Donkey Kong, Fred Armisen as Cranky Kong, Kevin Michael Richardson as Kamek and Sebastian Maniscalco as Spike.
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